#RefillForGood

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Another Hydro Flask Instagram live episodic series that I briefed and managed to support the PR team and collaborate with our ambassadors. The series tied into Hydro Flask's Plastic Free July initiative which focused on small steps you can take to practice sustainable practices. 

 

I worked closely with all of the guests (all Hydro Flask athletes and ambassadors), I held calls to get them up to speed on the logistics of each episode, structured the key points to touch on, provided feedback post recording. Working closely with our ambassador and host, Dr. Sarah Jean Royer we had weekly calls to discuss upcoming guests, topics, and feedback on what we could improve on moving forward.

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Key Responsibilities: 

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• Briefed the plan into the creative team for asset creation;  Wall Posts, gifs, IG story templates​​

• Wrote copy for posts, IG stories, and episode descriptions for each episode 

• Sent sample product to ambassadors to ensure they had the most current product for episode

• Created SOP for run of show of each episode

• Held weekly briefing calls with Dane and each ambassador to prepare them for the IG Live and answer any questions

• Recorded and uploaded each episode to IG Live and YouTube Channels

• Provided post episode recap to overall marketing team

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