50th Anniversary - Billabong Pipemasters -
Presented by Hydro Flask
December 2020
North Shore, Oahu - HI
No spectators allowed due to COVID
Men's world championship finale
First women's championship was also held here after being moved from Maui
Key Responsibilities:
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Ambassador and athlete integration
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Custom SMU bottles for sale through the WSL and Hydro Flask Ecommerce channels and websites
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Creative approvals for the linear and digital content
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Product seeding for WSL key personal, commentators, athletes and ambassadors
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Brief and manage social media schedule with ambassadors and athletes
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Briefed and managed social media collaborative giveaway with Billabong and the WSL
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Incorporation of newly designed wave wall for social and broadcast hits
2016 - 2019 - Billabong Pipe Masters - WSL Event Partnerships
Date: December 2016 -2019
Location: North Shore, Oahu - HI
Attendance: ~5,000 over the event window
Men's world championship finale
Key Responsibilities:
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Pre-event load in - and load out logistics
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Activation design and build
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Building activation with daily tear down
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Product seeding on site for athletes, ambassadors, VIP guests, and attendees
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Social media coordination of event highlights, athlete integrations, and lay day activities to drive traffic to the event feed and onsite activation
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Hosted Hydro Flask Ambassadors for photo ops, poster signings, live music, and happy hours
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Provided hydration stations to promote reusable bottles
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Partnered with Sustainable Coast Lines to host beach clean-ups and promote sustainable practices
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Hosted annual happy hour partnership with the Turtle Bay Resort to promote the use of reusable vessels
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Partner meetings and Hydro Flask sponsored social events
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Occasional surf breaks