2020 - Corona Open Gold Coast - Queensland, Australia
March, 2020
Gold Coast, Australia
Hydro Flask's first large scale international activation. I managed all consumer facing activation logistics, staffing, and athlete integrations. The event was cancelled due to COVID one week prior to scheduled start.
Key Responsibilities:
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Close collaboration with our Australian distributor to manage staffing, product, event construction, local retail support, offsite activations, and all other logistical needs
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Hydro Flask's first international event
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Worked closely with ambassadors and athletes to coordinate a social schedule and in booth appearances
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Worked with creative to brief and approve assets for onsite activation
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Collaborated with our vendors to create new assets specific for the Australian market (see below)
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Created custom hydration stations to reduce single use plastics on site
Australia activation footprint:
Working closely with our production agency we ideated an updated activation specific for beach events and the WSL partnership. We also created a lightweight mobile version for quick set up and flexibility at hard to reach locations.