Date. 2016 - 2019

City. Huntington Beach, CA

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Recognized as the largest professional sports competition and action sports festival in the world this 10-day event hosts over 500K attendees. Year over year Hydro Flask is recognized as the busiest partner activation on site. As with all tier one partnerships we ensured a holistic experience. Meaning we included Hydro Flask product for all on air commentators and event staff onsite, we scheduled commentator visits to the booth to highlight our product and event specific initiatives, conducted Facebook live and other social hits with Hydro Flask ambassadors for increased traffic, partnered to cross promote the "StopTrashingWaves" initiative through social channels to promote leaving the beach better than you found it. 

 

Hydro Flask has sponsored for four years and has focused on lessening the environmental impact by providing free hydration stations to all attendees to promote reusable vessels. In addition, we seed thousands of bottles each year to consumers. 

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Highlights: 

• Custom hydration station next to activation, with additional branded hydration stations at satellite locations to encourage the use of reusable bottles

• Seeded 1,000+ Hydro Flask bottles to participants

• Built 4,200+ custom caps for Hydro Flask owners that had their bottle with them

• Raised $5,000 for partner non profits through twice daily 'Power Hour' giveaways

• Athlete and ambassador integration at activation including, The Gudauskas brothers, Jack Freestone, Reef Heazlewood, Macy Callaghan, and Stafford Slick. 

• We built custom athlete bottles for all WSL competitors. Included custom boot, bottle, cap, and strap combinations 210+ bottles. Athletes were shown on broadcast with these custom bottles and by the public at large across the event.

• Year after year, we send people to local retailers, Jacks Surf shop and Huntington Surf and Sport to buy their own bottle. Every year they sell out of their inventory early into the event.

 

WSL Reach:

• Press: 1.9B+ Media impression in both local and global coverage 

• Webcast: 9.1M+ total digital video plays

• On-Site 450K+ WSL fans in attendance during the event window

• Uniques: 1.6M+ Live views on WSL web/app and Facebook

• Social: 93.4M+ social impressions from WSL social platforms

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Hydro Flask Reach:

• New Followers: 8K

• Total engagment: 70,400K+

• Total Reach: 1,200,000+

Instagram: 

• ​4 wall posts:

  • 70.2K likes, 400+ comments

• 7 stories

  • 497,800K+ Views 

  • 568,215 engagements

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